Your audience can't sleep. We've got them.
Calm readings about interesting things, built for nights when the mind won't slow down — and advertisers who want to reach them there.
A show people
actually finish.
Seven years of consistent publishing has built an audience that shows up, hits play, and stays asleep — which is exactly the point.
Sleep aid for curious people.
I Can't Sleep is a sleep-aid podcast hosted by Benjamin Boster. Each episode, Benjamin reads slow-paced, fact-filled content on science, history, and everyday oddities — with zero plot twists and even less urgency.
Listeners tune in at bedtime and wake up having accidentally learned something about tacos, particle physics, or Neuschwanstein Castle. The show has been publishing continuously since 2019, now on a three-episodes-per-week cadence with no gaps, no reruns.
That consistency is a feature, not an accident. It's the same reason listeners come back every night.
- 📅3 episodes per weekPublishing continuously since 2019, now 3× weekly
- 🎙Host-read contentEvery episode written and read by Benjamin Boster
- 🌙Bedtime listening contextRelaxed, focused audience — not multitasking when ads play
- 🏥Health & Wellness categoryAlternative Health · Mental Health · Health & Fitness
Who's listening.
Demographics from Spotify for Podcasters, last 30 days.
Gender
Age
Everywhere your
audience already is.
Available on all major platforms, with the majority of listens happening at night — when people are actually in bed.
Ad opportunities.
Host-read integrations in a context built around calm, focus, and trust. Listeners are present — not scrolling, not driving, not half-distracted.
Opening Read
30–60 seconds before the episode begins. High attention, minimal skip behavior in a sleep-context.
In-Episode
Host-read placement woven naturally into the episode, paced to match the show's calm delivery.
Full Episode
Episode association with title mention, pre-roll, and mid-roll. Best fit for health, wellness, and sleep-adjacent brands.
Best-fit categories: sleep & wellness, supplements, apps & software, personal care, books, and subscription services. For rates and availability, reach out directly below.
Benjamin created I Can't Sleep in 2019 as an experiment in reading Wikipedia articles aloud in the most soothing voice he could manage. 533 episodes later, it has an audience of hundreds of thousands of people who use it to fall asleep every night. He handles content, recording, publishing, and strategy. His wife Brianna handles editing and social media.
Let's work together.
For rates, availability, and partnership inquiries.
Prefer email? Reach Benjamin directly at Benjamin@icantsleeppodcast.com